Be it 30 secs commercial or a 3 hour long film, when Aamir Khan does it, he does it differently. This superstar deserves accolades for not just being a talented actor but also a very intelligent marketing personnel when it comes to promoting his films. Just last year we saw how Aamir grabbed everyone's attention with his directorial venture Taare Zameen Par, which had a young kid (Darsheel Safary) as the lead actor and a subject which was never dealt before in Bollywood. Yes, the film did star Aamir but it was also his smart marketing plan that managed to get the film, the great opening and rest is history. Ditto for one of this year's biggest hits Jaane Tu... Ya Jaane Na, which had a complete new cast and crew, but the film created new records and thus made Imran Khan an over night star. One can't deny that the aggressive marketing done by Aamir did the trick.
And now, for his next film, Ghajini, Aamir has (yet again) devised a very smart and creative plan to interact with the media. As we know by now, Aamir has been enjoying blogging on his personal website and has been keeping his fans updated on every new development on his film projects. But now, the 'perfectionist' Khan will be creatively using the internet medium to interact with the media persons. 'Creatively' because the interaction will be based on the theme of Ghajini.
It goes like this. Every media person will be asked to upload their photograph on the website www.rememberghajini.com/media especially designed for Aamir to readily access their photograph. This will help Aamir recall everything about the journalist in a jiffy including their name and other details. Aamir will also write down a personal note that will be part of the journalists' profile. According to Aamir, this would be an interesting exercise since it goes with the theme of my film, Ghajini.
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