A bet, MMS and frivolous youth - It's all happening in Sale Up to 50%

You witnessed the MMS episode in Dev D. But there is more to come in a film called Sale Up To 50%, which has a love making MMS playing an integral part of the film's plot. Directed by Isshaan Trivedi, who is in news currently for his Himesh Reshammiya starrer Radio, Sale Up to 50% as the filmmaker insists, is about frivolous youth and not so frivolous side of them.

"The lead protagonist in the film (Vinod Sherawat, who was last seen in Gafla - 2006) believes that he is a victim of his dysfunctional family. He tries to pretend that he is cool and happening but actually he is not happy with life." 

Apparently, the boy in question is not comfortable with girls but on being instigated by his friends, he takes a bet that he would sleep with a girl in one month flat. However, his friends demand proof and it is agreed by all that he would shoot an MMS while in the act. It is this very bet that changes the dynamics of his life. 

Director Isshaan denies though that the film is all about MMS and the episode has been incorporated in the film to promote sensationalism. "To be very honest, an MMS is not the focal point of the film", defends Isshaan who began his Bollywood career with 7 1/2 Phere [Irrfan Khan, Juhi Chawla], "Sale Up to 50% quickly goes beyond those lines as it is not a story about MMS. Instead, it picks on a point that while so many youngsters out there try to achieve their aspirations in a normal way, there are a few out there who adopt an abnormal route." 

The filmmaker also reveals that at the end of the day, the protagonist does feel regretful about the entire turn of events. "When you set targets for yourself that cannot be achieved through a normal route, it would only turn your life upside down", he says, "This is what happens to this character as well. He decides one fine morning that he would achieve something in a month which is against his basic nature and upbringing. No wonder, he is never at peace with himself as he is swimming against the tide." 

Isshaan isn't willing to talk much about the relevance of the title Sale Up To 50% to the film's basic plot. "For that you would have to watch the film. If I utter one word about it, it would give away the plot", smiles Isshaan. 

Sale Up To 50% is produced by Ravi Agrawal who is also the producer of Himesh Reshammiya's Radio. The film mainly stars new entrants in the industry with Gita Soto (who would also be seen in Veer) as the leading lady and Manish Chaudhary with Zakir Hussain and Lekh Tandon. The film has music by Bapi-Tutul and would be released in the second half of 2009.